Testimonials

Lighting Control & Design

Jon Stachalrot, VP Marketing
Lighting Control & Design

LC&D is one of the top manufacturers of lighting controls in the United States. They wanted buttons, positioning and branding for their products. The lighting control industry is a multi-sale industry, so different publics were surveyed. This included surveying their distributors and testing their website.

“Gilleard Market Research did a very thorough research project for us. Their knowledge of market research tools is very complete and their use of them very professional. They really rolled up their sleeves to find the information needed.

“After the first survey we did email blasts to opt-in lists and received an average response of 11% click-through, which is about 11X the industry average.

“We are in a very competitive field and deal not only with the end user but various distribution and decision points in between. It was important that we understood our publics and could position ourselves in such a way that would create interest and give us an edge. Gilleard Marketing found what was needed and wanted and the buttons of our various publics and developed a positioning for the company. They also did thorough testing of our web site. As a result we had all the information we needed to approach our public successfully. I highly recommend them.”