Public Relations Research

Public Relations can't afford to fly blind in their messaging. Accurate data is just as important for the success of a Public Relations campaign as for a marketing campaign.

Types of Public Relations Research

• Polling: get an accurate gauge of the thinking of target publics.
• Ethnic Surveys: get the measure of your community to create a feeling of goodwill to your company or organization.
• Stakeholder Surveys: increase participation and production by sending the right messages to each of your stakeholder publics—employees, management, investors, partners, clients, etc. Get opinions and feedback before you act, and devise your PR campaigns accordingly.
• Target Publics Surveys: know before you act and speak. Make sure you are matching the understanding of your target publics and
• Opinion Leader Surveys: who are the real opinion leaders really of your target publics. Use this data to exert positive influence on your publics.

Gilleard Market Research uses sophisticated techniques to gauge the actual ideas, opinions, emotions, barriers and prejudices of different target publics.