Competitive Analysis

An important part of marketing strategy is having a full understanding of the market you are going to be marketing into. This includes knowing what your competition is doing and saying.

Gilleard Market Research provides full competitive studies tailored to the client’s needs. This can include:

• Data on competitor pricing
• Apparent marketing strategy of competitors
• Products and services being marketed
• Where their greatest successes are
• Who are the competitors' target markets
• Their positioning niche
• Which marketing appears to be successful
• What the public's perceptions are of them
• Who they use/buy from and why

Competitive studies can be done by themselves or as part of
a more comprehensive market research project.

info@gm-research.com