Keith is from Yorkshire England, he came to the U.S. in the early eighties.
“After college my first job in marketing was as the editor of an in-house magazine of a large non-profit organization in the UK. This was also my first taste of surveying and I quickly found out how much response was increased by doing surveys. Shortly after I took a job in public relations and used research and surveys to fully understand the target public and to refine my messages for greatest impingement.
“In the eighties I moved to the U.S. and got my first taste of American marketing and advertising when I was hired to establish the market research department of a large ad agency. Interrelating with the ad agency staff was an enlightening and exciting experience.
“In subsequent years I not only executed or was responsible for market research, but also for making campaign and sales efforts successful. In this way I learned to use market research truly as a tool to make marketing and advertising successful and to always keep it very relevant and useful.
“We strive to do that on a daily basis and I think if you look at some of our testimonials you will agree that we have succeeded.”